"FUB is crafted with extra care for the environment. We only use OEKO-TEX® certified non-mulesed merino wool and GOTS certified organic cotton.

For more than 10 years we have been designing timeless knitwear for people who care. Always working with pure clean materials of the best quality.

We love fashion but not the pace of it. FUB is timeless and classic yet always contemporary.

Handling your FUB styles with care will prolong their life

By farming sheep, the land can naturally regenerate and sustain itself and the sheep are managed without being fed modified feeds. In the production process the wool is not dipped in harmful chemicals, which means that humans, animals, the land, and water suppliers are not contained. FUB has chosen the best and softest merino wool that has many characteristics. It keeps you worm and at the same time it draws sweat away from the skin and retains the moisture, so the clothing still feels dry to the touch. Therefore, we recommend wearing wool all year round.


Organic Cotton
By farming cotton organically, the harmful impact of the pesticides to the land is eliminated and therefor soil fertility and biodiversity is greatly increased. Water is not polluted by chemicals and therefor aquatic life is maintained and unharmed by cotton production. The used water is recycled, and dyestuff is removed so unnecessary pollution is avoided. Since skin can ‘breathe’ and absorb what is placed on the body, the natural purity of organic cotton from farming and processing greatly reduces the impact of the harmful chemicals being exposed to the surface of the skin. FUB has chosen the strongest, finest and softest organic cotton that promotes healthy development for mankind and the satisfaction of consumers.